Data privacy statement
ACTEGA North America Technologies Inc.
1. General information on data processing
This Data Privacy Statement explains type, scope, and purposes of processing of personal data by us, ACTEGA North America Technologies Inc. (hereinafter referred to as “ANAT” or “we”), as the controller of this website (hereinafter referred to as “offer”).
Our contact details:
ACTEGA North America Technologies Inc.
965 Waterman Ave.
East Providence, RI 02914
USA
Tel +1 855-688-5588
E-Mail: signite.actega@altana.com
1.1 Scope of processing of personal data
We process your personal data in principle only if you contact us via this website, if this is necessary for the provision of an operational website or for the presentation and use of our contents, offers and services. Without this processing, we could not provide our offering and usage would be impossible.
1.1.1. Provision of the website
If you visit our website, we log the IP address (i.e., the Internet address) of the computer accessing the site and other general usage data, such as date and time (“user-related data”), in order to evaluate which parts of our website are of particular interest. Your user-related data are rendered anonymous.
The processing of these data serves the internal evaluation of our website’s frequency of use. We pursue our legitimate interest to verify the efficiency of our offer.
1.1.2 Contact form
Our website features a contact form, which may be used for making contact electronically. If you take this opportunity, the data entered on the input screen will be transferred to and processed by us. The processing of personal data from the input screen serves the sole purpose of handling the contacting and your concern.
1.1.3 Email newsletter and advertising by post
If you subscribe to our newsletter, we shall use the information required for this and the data you have otherwise disclosed to regularly send you our email newsletter based on your consent.
You can unsubscribe to the newsletter at any time, either by sending a message using the contact details outlined below or by clicking a link contained in the newsletter for this purpose. After you unsubscribe, we shall delete your email address, unless you have expressly consented to your data being used further or unless we retain the right to further data usage that is permitted by law and which we shall inform you about in this privacy statement.
One processing purpose involves the newsletter being sent on our behalf by a service provider; we will pass on your email address to such provider to this end. For ACTEGA North America Technologies Inc., this service provider shall be based either in the United States or a country belonging to the European Union or the European Economic Area.
Above and beyond this, we retain the right to use your first name, last name, and postal address for our own advertising purposes, e.g., to send interesting offers and information about our products by post.
1.2 Data erasure and storage duration
As far as you did not give consent to a specific storage duration, we will store your personal data only as long as this is necessary to pursue the respective processing purpose and if there are no conflicting legal retention or storage periods. After the contract has been processed in full or when the customer account is deleted, further processing of your data will be limited, and your data will be deleted on expiry of the retention periods defined by commercial law and tax law, unless you have consented to your data being used further or unless we retain the right to further permitted data usage, which we shall inform you about in this privacy statement.
1.3 CRM System and contact form from Salesforce
The personal data collected by you in connection with the registration in the customer account for the web shop as well as the personal data collected when registering for the newsletter (see 1.1.3 above) are transferred to the CRM system ("Customer Relationship Management") of the cloud provider Salesforce.COM Inc. (salesforce.com) located at Saleforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105. All data for ACTEGA North America Technologies Inc. is managed on Salesforce servers in Reston, Virginia and Phoenix, Arizona in the United States of America. The privacy policy of Salesforce can be viewed here: Privacy Policy - Salesforce.com
2. Use of cookies
Our website uses cookies. Cookies are text files that are stored on a web browser or by the web browser on the user’s computer system. A cookie normally contains the name of the domain from which the cookie data has been sent, information about the age of the cookie, and an alphanumerical ID. Among other things, we use cookies for marketing purposes. They help us improve our website and offer you a better service that is more personalized to you. They enable us to recognize your computer whenever you return to our website.
We use the consent management tool (CMT) from the company FAKTOR.io to manage our cookies. You can use this CMT to consent to our cookies being placed or block them. If you block our cookies, you might only be able to make limited use of our website and offering.
Essential technical cookies are used for the purpose of ensuring our website and its contents run properly. These purposes also substantiate our legitimate interest in processing personal data.
You can, of course, configure your browser so that it does not store our cookies on your end device. The Help function in the menu found on most web browsers explains how you can prevent your browser from accepting new cookies, how you can have your browser notify you when you receive a new cookie, or even how you can delete all cookies that have already been received and completely block any more cookies.
2.1 Facebook retargeting (website custom audience)
A pixel owned by Facebook Ireland Limited (website custom audiences pixel) is integrated into our website. This pixel enables Facebook Ireland Limited to collect information about how this website is used (e.g., information about what articles users look at). With the aid of other data that Facebook Ireland Limited has stored about you, e.g., because you have an account on Facebook’s social network, such information can be assigned to you personally. The information collected via this pixel can be used to show you relevant advertisements in your Facebook account that pertain to our offerings (retargeting). The information collected via the pixel can also be aggregated by Facebook Ireland Limited, and this aggregated information can be used by Facebook Ireland Limited for its own advertising purposes and for the advertising purposes of third parties. For example, when you access pages on this website, Facebook Ireland Limited can conclude that you have certain interests and utilize this information to advertise third-party offerings. Furthermore, Facebook Ireland Limited can link information collected via the pixel with other information that Facebook Ireland Limited has collected about you via other websites and/or in connection with your usage of the social network Facebook and thus store a profile about you at Facebook Ireland Limited. This profile can be used for advertising purposes. You can find more information about data protection at Facebook Ireland Limited at: www.facebook.com/policy.php
2.2 Google services
We use various services from Google LLC on our website.
You can find more information about Google’s services at https://www.google.com/privacy/ads/.
2.2.1 Google Analytics
Our website uses Google Analytics so that content can be designed to suit requirements and to generally improve the website. Google Analytics uses cookies, which are stored on your end device and can be utilized to analyze your usage of the website. You can find more information about the terms of use for Google Analytics at https://www.google.com/analytics/terms/.
As a rule, the information generated by the cookie is transferred to and stored on a Google server in the U.S. We use the IP anonymization extension on this website, which means Google first shortens your IP address.
You can object to Google Analytics collecting and/or evaluating your data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout.
2.2.2 Google remarketing function
Google’s remarketing function enables us to show our users advertisements that are based on their interests when they are on other websites within the Google Ads network (either as Google Ads or as advertisements on other websites). An analysis is conducted with regard to how users interact with our website so that after these users have visited our website, targeted advertisements can still be displayed to them on other sites. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network. This number, which is classified as a cookie, records the visits of such users. The number serves to clearly identify a web browser on a specific computer and not to identify a person; no personal data is stored.
You can stop Google using cookies in this way by installing the plugin provided under the following link: www.google.com/settings/ads/plugin. You can also stop Google advertisements being customized to your interests on Google in your browser by activating the “off” button at https://adssettings.google.de/authenticated or by opting out of ads personalization at http://www.aboutads.info/choices/.
2.2.3 Google reCAPTCHA
In certain cases, we use the reCAPTCHA service from Google Inc. to ensure adequate data security when submitting forms. This is primarily used to differ whether the entry is made by a natural person or is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. Therefore, the alternative data protection regulations of Google Inc. apply. Further information about the data protection guidelines of Google Inc. can be found at https://policies.google.com/privacy.
2.2.4 Google Tag Manager
This website uses the Google Tag Manager. Through this service, website tracking tags can be managed through an interface. The Google Tag Manager only implements those tags. This means that no cookies are used and no personal data is collected by it. The Google Tag Manager triggers other tags, which may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.
2.2.5 Google Maps
This website uses Google Maps to display maps and to create directions. Google Maps is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing and use of automatically collected data and data provided by you by Google, one of its agents, or third parties. The terms of use for Google Maps can be found under Terms of Use for Google Maps.
2.3 YouTube
We use the YouTube.com platform to post our own videos and make them publicly accessible. YouTube is an offering from YouTube LLC, which is headquartered in 901 Cherry Avenue, San Bruno, CA 94066, USA. When you access a (sub)page of our internet offering on which YouTube videos have been integrated in this form, a connection is established to YouTube’s servers and the content is displayed on the website by means of a notification sent to your browser. YouTube content is only ever integrated in the “privacy-enhanced mode”. This mode is provided by YouTube itself to ensure that YouTube does not initially store any cookies on your device. Nonetheless, when you access the relevant pages, your IP address and the other data listed under No. 4 are transferred and, in particular, the information about which of our webpages you have visited is disclosed. This information, however, cannot be traced back to you unless you log into YouTube or another Google service (e.g. Google+) before accessing such pages or unless you are permanently logged in. The privacy-enhanced mode means that as soon as you click to start playing an integrated video, YouTube only stores cookies on your device that do not contain any personally identifiable data, unless you are currently logged into a Google service.
You can find information about how YouTube and Google process data and their privacy policies here: https://policies.google.com/privacy
2.4 easyFeedback
On this website we use easyFeedback to collect and store anonymous surveys. Participation is voluntary. Multiple participation is prevented by a cookie block. With cookie blocking, easyFeedback sets a cookie on the device you use for the survey and matches it with your data. If a cookie with the survey ID is detected on your device, multiple participation can be prevented. The cookie is automatically deleted after 90 days. When you participate in a survey, easyFeedback stores your answers and the type of device you use to participate in the survey and provides this to us in the form of graphs and as Excel and CSV files. easyFeedback does not in any way create user profiles of participants or store demographic or geographic data. Your answers remain stored on the server until they are deleted by us.
3. Your rights
In general, i.e., subject to any legal restrictions, you have the rights listed below. In order to facilitate the exercise of these rights, we inform you that any corresponding request does not require a certain form, you may send such request electronically (notably per email to signite.actega@altana.com ).
You may request information about your personal data from the controller,
You may request the rectification of your personal data by the controller if the data is inaccurate,
You may request deletion of your personal data by the person responsible.
You may request the restriction of further processing of your personal data by the controller,
You have the right to object against further processing of your personal data by the controller, provided that you set out the respective grounds relating to your particular situation. If you have exercised your right to object, we will stop processing your personal data unless we are able to demonstrate compelling legitimate grounds for this processing that override your interests, rights and freedoms, or unless the processing is for the purpose of enforcing, exercising or defending legal claims,
You may request to receive your personal data in a structured, commonly used and machine-readable format, and to transmit those data to another person without hindrance from the controller to which the personal data have been provided,
4. Data security
We apply the technical and organizational measures necessary to protect your data from manipulation, loss, destruction, or unauthorized access, and to safeguard their integrity and availability. Our safety precautions are improved constantly corresponding to technical developments.
5. Amendment of this data privacy statement
This data privacy statement has the status of February 9th, 2022. We reserve the right to carry out appropriate amendments at any given time.